Worldwide · 21-day Hawaiian healing reset
E Ho Mai is a 21-day guided juice cleanse and Hawaiian healing reset created by Amira, a practitioner with over thirty years in lomilomi bodywork and ho’oponopono. The brief was to take a deeply personal practice, one built on returning to pono, a state of alignment, and give it a home that could hold a global cohort: a brand, a website that could sell out a waitlist, copywriting that carried the weight of the teaching, and the operational backbone to actually run it.
We led brand identity, website, copywriting, social, and program operations and strategy. A fern-drawn wordmark and a deep forest-and-gold palette carry the identity across the site's three-phase arc, Kala (release), Ho’opololei (realignment), Mālamalama (radiance), while the copy stays close to Amira's own language: piko, calabash, kupuna. A gift-based pricing model and an invite-a-friend mechanic became core to how each cohort actually fills.
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